Job Description
Overall Summary
In this role, PPC Manager should be well-versed in latest principles of search engine marketing (SEM) including search engine optimization (SEO). You should be able to ensure our online marketing efforts have the optimized return on investment (ROI.). In addition to that, you must also have excellent mathematical and analytical skills. If you like to work in a fast-paced environment and qualify our requirements, we would like to hear from you.
Responsibilities
- Participate in creating effective paid search strategies, launch and optimize various PPC campaigns
- Oversee accounts on search platforms (e.g. Google AdWords, Bing)
- Keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise Ad copies
- Suggest and develop new campaigns across multiple channels
- Maintain partnerships with PPC Ad platforms and vendors
- Find ways to reduce risk of click fraud
- Keep abreast of PPC and SEM trends
Qualifications
Required
- Minimum 5+ years of experience in IT and Advertising Industry.
- Proven experience as a PPC Manager or Digital Marketing Specialist
- Knowledge of SEO and digital marketing concepts
- Familiarity with multiple platforms (e.g. AdWords, Facebook) is preferred
- Working knowledge of analytics tools (Google Analytics, etc.)
Preferred
- AdWords certification is must
- Understanding of HTML and XML is a plus
- Excellent communication skills
- Analytical thinking with strong math skills
