Job Description
Overall Summary
We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. In this role, the person should have a strong grasp of current marketing trends, tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
Responsibilities
- Lead and manage team of SEO, SMO and PPC specialists
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Qualifications
Required
- Minimum 6+ years of experience in IT and Advertising Industry.
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends, etc)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Experience with A/B and multivariate experiments
Preferred
- Strong analytical skills and data-driven thinking
- Experience in optimizing landing pages and user funnels
- Up-to-date with the latest trends and best practices in online marketing and measurement
