Latest SEO Trends
SEO turned out to be one of the best online marketing strategies for enterprises globally. Whatever may be the size of the organization, SEO is being used to showcase their top ranking in search engines like Google. Online marketing has become very competitive on daily basis with the introduction of new websites across the world. In such scenario, incorporating new tactics and strategies as part of SEO is vital for any organization to say on top rankings. Hence we discuss below, latest trends of SEO.
Google’s BERT and Content based on User Experience
Google released its latest BERT algorithm in 2019 to update content refinement while showing search results. This update helps Google to understand exactly what users are searching for in search engine, where words like “to” be also given importance as it can change the meaning of a search. It also understands the user’s intent of search.
Hence enterprises have to be even more responsible in preparing their website content and make it user-friendly. Not only for BERT, should the content also be UX-friendly making it high quality content. Due to this change, high bounce rate will be reduced drastically thereby improving the website’s ranking in search engine. Enterprises should strive for quality content so that their users can share this content in turn.
Mobile friendly optimization
This is not novel anymore. The importance of mobile friendly website is increased further in 2020 as mobile usage increased multi-fold over the years. Hence Google indexes websites for searches in mobiles too. Enterprises need to take care of their websites to be mobile friendly to improve their rankings in both mobiles and computers. If you don’t optimize your website for mobiles, you are losing business.
Mobile Voice Search
This is going to be most common in 2020, hence don’t ignore this important feature while making website mobile friendly. As smartphones being widely used across the world, voice search will gain more popularity. In addition to smartphones, home voice assistants like Amazon Echo, Google Voice Assistant, etc also respond well for voice searches.
Accelerated Mobile Pages (AMP)
When more than 50% of the world’s searches are happening on mobiles, Google came up with two most important updates in March 2018 and in July 2018 with respect to mobile-first index and mobile speed respectively, hence prioritizing content and ranking on mobile searches. Local information and faster results have become user’s priority in mobile searches.
Hence AMP (Accelerated Mobile Pages) has become more important feature helping to improve user experience as Google continues to emphasize on those two updates to make sure your content reads easily and plays smoothly across mobile devices.
Zero click on website links
As you can see from Google’s search results, most of the websites won’t result in clicks. These are basically related to company’s address, contact information, etc due to Google’s RankBrain. As user is already provided with this content, they may not click the website at all. Hence enterprises during their keyword research need to concentrate more on those keywords that can generate more clicks and visitors instead of no clicks.
Google Snippets
These are user-friendly and provide better experience for the user while searching for information of their interest, giving snippets more click-through-rate (CTR). 54% of clicks from Google SERP comes from these featured snippets.
Backlinks
Having more backlinks can improve your website ranking in search engine. If you add more external and internal links to your posts, can generate more traffic to the post. Hence it can help search engines to find the best articles for the users and increase the website’s credibility.
Secured Websites
Now-a-days, secured websites get more traffic as users find them authentic compared to those that don’t have security enabled. Not having security, websites attract heavy bounce-rate that will impact their SEO rankings. Hence it becomes imperative to have HTTPS to your website that can give boost to SEO rankings.
Artificial Intelligence
Artificial Intelligence (AI) is going to be integrated into our daily lives soon. Few of the top enterprises have already started implementing AI in their business models to provide customized experience to their customers thereby providing better services. Google started using AI in their search algorithm already in providing better search results as part of SEO.
Conclusion
SEO is improving year on year. Hence try to follow and implement the latest SEO trends for maximizing optimization to increase organic traffic to your website across computer and mobiles. Based on your audience requirements, improve on your website content and have all the necessary features to meet search engine requirements, thereby providing user-friendly, good quality and engaging content.
