SEO Executive

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Job Description

Overall Summary

We are looking for a result-driven SEO Executive to be responsible for developing optimized web content. The SEO Executive’s responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website’s architecture to ensure user friendliness.

To be successful as an SEO Executive, you should have strong copywriting and analytical skills, knowledge of coding techniques, and a commitment to constantly improving on key skills. Ultimately, an SEO Executive should have outstanding knowledge of SEO, passion for the industry and time management skills.

Responsibilities

Execute tests, collect and analyze data & results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Qualifications

Required

Minimum 4+ years of experience in IT and Advertising Industry.
Extensive experience in SEO.
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, etc)
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM